What are the first steps toward really getting your music heard?

There is no one simple answer to this question. It’s a competitive market so you need to do your homework and develop a solid fan base. Start by building your e-mail list. The people who sign up are your best customers for your music and merchandise. Let people know when you’re performing next in your e-mail correspondence to draw them in for your next gig. When you’ve built up a local following, you should expand to a few new towns. Check out sites like MySpace.com, Friendster.com and other networking sites. Create a great web site and stay in touch with your audience. You might want to hire a publicist and gradually expand your touring area, in turn building your e-mail base. And make sure your CD sales are being tracked so you can build a story around that. You can also network at key industry events around the country like SXSW, CMJ or the DIY Convention. Build your e-mail list; build your network of people who support you; and you will evolve from there.

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